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Více o knize
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Nákup knihy
Pricing, Kent B. Monroe
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Pricing
- Podtitul
- Making Profitable Decisions
- Jazyk
- anglicky
- Autoři
- Kent B. Monroe
- Vydavatel
- McGraw-Hill Higher Education
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 688
- ISBN10
- 0072528818
- ISBN13
- 9780072528817
- Série
- Hodnocení
- 4,1 z 5
- Anotace
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.