A New Brand World
Autoři
Parametry
Více o knize
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Nákup knihy
A New Brand World, Scott Bedbury, Stephen Fenichell
- Jazyk
- Rok vydání
- 2002
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- A New Brand World
- Jazyk
- anglicky
- Autoři
- Scott Bedbury, Stephen Fenichell
- Vydavatel
- Viking Penguin
- Rok vydání
- 2002
- Vazba
- pevná s přebalem
- ISBN10
- 0670030767
- ISBN13
- 9780670030767
- Kategorie
- Motivace a seberozvoj, Podnikání a ekonomie
- Anotace
- What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.