Brand asset management
Autoři
Více o knize
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Vydání
Nákup knihy
Jakmile ji vyčmucháme, pošleme vám e-mail.