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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the chasm, Geoffrey A. Moore
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- Titul
- Crossing the chasm
- Jazyk
- anglicky
- Autoři
- Geoffrey A. Moore
- Vydavatel
- Harper Business
- Vazba
- pevná s přebalem
- Kategorie
- Podnikání a ekonomie
- Anotace
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.