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Parametry
- 227 stránek
- 8 hodin čtení
Více o knize
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Nákup knihy
Crossing the Chasm, Geoffrey A. Moore
- Jazyk
- Rok vydání
- 1999
- Vazba
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Crossing the Chasm
- Jazyk
- anglicky
- Autoři
- Geoffrey A. Moore
- Vydavatel
- HarperBusiness
- Rok vydání
- 1999
- Vazba
- měkká
- Počet stran
- 227
- ISBN10
- 0066620023
- ISBN13
- 9780066620022
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Seberozvoj, Technologie, Management & HR, Vůdcovství, Podnikání
- Hodnocení
- 4 z 5
- Anotace
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.