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Parametry
- 248 stránek
- 9 hodin čtení
Více o knize
Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.
Nákup knihy
Luxury Fashion Brand Management, Olga Mitterfellner
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
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- Podtitul
- Unifying Fashion with Sustainability
- Jazyk
- anglicky
- Autoři
- Olga Mitterfellner
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2023
- Vazba
- pevná
- Počet stran
- 248
- ISBN13
- 9780367643584
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Věda & Matematika, Ekologická tématika, Ekologie, Marketing a PR
- Anotace
- Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.