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Více o knize
Total revenue management (TRM) is presented as a strategic approach that integrates revenue management principles across all profit streams. This professional guide provides insights into innovative strategies, tools, and principles of TRM, emphasizing its application for competitive advantage. It covers pricing strategies, segmentation methods, and distribution principles, offering a transparent framework for implementing TRM within organizations. Readers will learn to optimize existing and emerging revenue streams throughout the value chain.
Nákup knihy
Total Revenue Management (TRM), Marc Helmold
- Jazyk
- Rok vydání
- 2020
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Total Revenue Management (TRM)
- Podtitul
- Case Studies, Best Practices and Industry Insights
- Jazyk
- anglicky
- Autoři
- Marc Helmold
- Vydavatel
- Springer International Publishing
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 220
- ISBN13
- 9783030469849
- Kategorie
- Podnikání a ekonomie
- Anotace
- Total revenue management (TRM) is presented as a strategic approach that integrates revenue management principles across all profit streams. This professional guide provides insights into innovative strategies, tools, and principles of TRM, emphasizing its application for competitive advantage. It covers pricing strategies, segmentation methods, and distribution principles, offering a transparent framework for implementing TRM within organizations. Readers will learn to optimize existing and emerging revenue streams throughout the value chain.