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Parametry
- Počet stran
- 288 stránek
- Čas čtení
- 11 hodin
Více o knize
Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.
Nákup knihy
The Complete Copywriter, Alan Barker
- Jazyk
- Rok vydání
- 2024
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Complete Copywriter
- Podtitul
- Create Marketing Copy That Works
- Jazyk
- anglicky
- Autoři
- Alan Barker
- Vydavatel
- Kogan Page
- Rok vydání
- 2024
- Vazba
- měkká
- Počet stran
- 288
- ISBN13
- 9781398613539
- Kategorie
- Stará reklama, Podnikání a ekonomie, Marketing a PR
- Anotace
- Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.