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Focusing on the concept of positioning, this summary delves into the strategies that businesses can use to create a unique identity in the minds of consumers. It emphasizes the importance of differentiating products in a crowded market and outlines practical techniques for effective branding. The authors discuss how perceptions shape consumer choices and provide insights into successful marketing campaigns. This concise overview serves as a guide for marketers seeking to understand the critical role of positioning in achieving competitive advantage.
Nákup knihy
Summary: Positioning: The Battle for Your Mind, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Navrhnout úpravu
- Titul
- Summary: Positioning: The Battle for Your Mind
- Podtitul
- Review and Analysis of Ries and Trout's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511043851
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the concept of positioning, this summary delves into the strategies that businesses can use to create a unique identity in the minds of consumers. It emphasizes the importance of differentiating products in a crowded market and outlines practical techniques for effective branding. The authors discuss how perceptions shape consumer choices and provide insights into successful marketing campaigns. This concise overview serves as a guide for marketers seeking to understand the critical role of positioning in achieving competitive advantage.