Knihu momentálně nemáme skladem
Crystallizing Public Opinion
Autoři
102 stránek
Více o knize
The book introduces the foundational concepts of public relations, detailing how public opinion can be shaped and influenced. Edward Bernays explores the techniques and strategies used to communicate effectively with the public, highlighting the importance of understanding audience perceptions. Through his insights, Bernays establishes public relations as a vital discipline, emphasizing its role in shaping social attitudes and behaviors.
Varianta knihy
2019, pevná s přebalem
Nákup knihy
Jakmile ji vyčmucháme, pošleme vám e-mail.