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Parametry
- Počet stran
- 166 stránek
- Čas čtení
- 6 hodin
Více o knize
Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.
Nákup knihy
Digital Dawn in Adland, Robert Crawford
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Digital Dawn in Adland
- Podtitul
- Transforming Australian Agencies
- Jazyk
- anglicky
- Autoři
- Robert Crawford
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 166
- ISBN13
- 9781032016634
- Kategorie
- Stará reklama, Dějiny / Historie, Podnikání a ekonomie
- Anotace
- Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.