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Více o knize
Focusing on digital transformation, this book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI, and outlines necessary changes in marketing, sales, HR, and corporate organization. By analyzing how these areas must adapt in the digital age, the book provides practical tools to help companies proactively navigate and shape their transformation processes for maximum benefit.
Nákup knihy
Toolbox Digital Business, Ralf T. Kreutzer
- Jazyk
- Rok vydání
- 2022
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Toolbox Digital Business
- Podtitul
- Leadership, Business Models, Technologies and Change
- Jazyk
- anglicky
- Autoři
- Ralf T. Kreutzer
- Vydavatel
- Springer Fachmedien Wiesbaden
- Rok vydání
- 2022
- Vazba
- pevná
- Počet stran
- 584
- ISBN13
- 9783658370169
- Kategorie
- Společenské vědy, Podnikání a ekonomie
- Anotace
- Focusing on digital transformation, this book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI, and outlines necessary changes in marketing, sales, HR, and corporate organization. By analyzing how these areas must adapt in the digital age, the book provides practical tools to help companies proactively navigate and shape their transformation processes for maximum benefit.