STATISTICAL VALIDATION OF THE DELPHI METHOD

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Focusing on the Delphi research method, this work aims to statistically validate its effectiveness in gathering expert opinions to reach reliable consensus in specific fields, particularly technology and social health changes. By applying this method, the study identifies key factors influencing telemarketing sales for a mobile telephony company. This identification enables a deeper understanding of user profiles and supports efficient management processes, leading to targeted marketing actions for service sales.