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Více o knize
This book presents an innovative theory of markets that reflects the evolving landscape of consumer behavior. It explores how increased knowledge, wealth, and access to information empower modern consumers, reshaping their purchasing decisions and interactions with businesses. The author delves into the implications of these changes for market dynamics, offering fresh insights into consumer empowerment and the future of commerce.
Nákup knihy
Moral Markets, Nico Stehr
- Jazyk
- Rok vydání
- 2007
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Moral Markets
- Podtitul
- How Knowledge and Affluence Change Consumers and Products
- Jazyk
- anglicky
- Autoři
- Nico Stehr
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2007
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9781594514562
- Kategorie
- Společenské vědy
- Anotace
- This book presents an innovative theory of markets that reflects the evolving landscape of consumer behavior. It explores how increased knowledge, wealth, and access to information empower modern consumers, reshaping their purchasing decisions and interactions with businesses. The author delves into the implications of these changes for market dynamics, offering fresh insights into consumer empowerment and the future of commerce.