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50 Management Ideas You Really Need to Know

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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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50 Management Ideas You Really Need to Know, Edward Russell Walling

Jazyk
Rok vydání
2007
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Platební metody

3,7
Velmi dobrá
112 Hodnocení

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Jazyk
anglicky
Vydavatel
Quercus
Rok vydání
2007
Vazba
pevná
Počet stran
208
ISBN10
1847241506
ISBN13
9781847241504
První vydání
2007
Původní název
50 management ideas you really need to know
Hodnocení
3,65 z 5
Anotace
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.