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Parametry
- Počet stran
- 180 stránek
- Čas čtení
- 7 hodin
Více o knize
Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
Nákup knihy
Places, Simon Anholt
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Places
- Podtitul
- Identity, Image and Reputation
- Jazyk
- anglicky
- Autoři
- Simon Anholt
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 180
- ISBN13
- 9781349316281
- Kategorie
- Podnikání a ekonomie, Etnografie, Politologie / Politika
- Anotace
- Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.