Conjoint Analysis in Marketing Research

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Conjoint analysis is explored as a crucial tool in modern marketing and public relations, highlighting its application in understanding consumer preferences and decision-making processes. This seminar paper delves into the methodology and significance of conjoint analysis, showcasing its relevance in various sectors. The work emphasizes the importance of this analytical technique in shaping effective marketing strategies and enhancing communication efforts, making it a valuable resource for students and professionals in the field.