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Digital Marketing Fundamentals
From Strategy to ROI
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650 stránek
Více o knize
Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
Varianta knihy
2021, měkká
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