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Více o knize
Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
Nákup knihy
Digital Marketing Fundamentals, Marjolein Visser, Mike Berry
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Digital Marketing Fundamentals
- Podtitul
- From Strategy to ROI
- Jazyk
- anglicky
- Autoři
- Marjolein Visser, Mike Berry
- Vydavatel
- Wolters-Noordhoff B.V.
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 650
- ISBN13
- 9789001749842
- Kategorie
- Podnikání a ekonomie, Marketing a PR
- Anotace
- Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.