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Více o knize
Exploring the dynamics of consumer behavior and economic influence, this book delves into how purchasing decisions shape markets and society. It examines the power consumers wield over businesses and the implications of buying choices on global economies. Through case studies and expert insights, it highlights the intersection of ethics, marketing strategies, and consumer rights, offering a comprehensive understanding of the buying landscape. Ideal for those interested in economics, marketing, and social responsibility, it provides valuable perspectives on the impact of consumerism.
Nákup knihy
Buying Power, Chris Mackey
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Buying Power
- Jazyk
- anglicky
- Autoři
- Chris Mackey
- Vydavatel
- christopher mackey consulting
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 96
- ISBN13
- 9780645094244
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the dynamics of consumer behavior and economic influence, this book delves into how purchasing decisions shape markets and society. It examines the power consumers wield over businesses and the implications of buying choices on global economies. Through case studies and expert insights, it highlights the intersection of ethics, marketing strategies, and consumer rights, offering a comprehensive understanding of the buying landscape. Ideal for those interested in economics, marketing, and social responsibility, it provides valuable perspectives on the impact of consumerism.