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This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.
Nákup knihy
Essentials of marketing, Frances Brassington, Stephen Pettitt
- Jazyk
- Rok vydání
- 2005
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- (měkká)
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- Titul
- Essentials of marketing
- Jazyk
- anglicky
- Rok vydání
- 2005
- Vazba
- měkká
- ISBN10
- 0273687859
- ISBN13
- 9780273687856
- Kategorie
- Marketing a PR
- Anotace
- This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.