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Více o knize
Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
Nákup knihy
Global Strategy, Mike W. Peng
- Jazyk
- Rok vydání
- 2021
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Global Strategy
- Jazyk
- anglicky
- Autoři
- Mike W. Peng
- Vydavatel
- Cengage Learning, Inc
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 562
- ISBN13
- 9780357512364
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.