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Exploring the intersection of military strategy and business, this summary delves into how companies can adopt warfare tactics to gain competitive advantages. It outlines various marketing strategies likened to military maneuvers, emphasizing the importance of positioning, targeting, and understanding the competitive landscape. Key concepts include offensive and defensive strategies, as well as the significance of adapting to changing market conditions. This insightful overview offers practical applications for marketers seeking to enhance their strategic approach in a competitive environment.
Nákup knihy
Summary: Marketing Warfare, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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- Titul
- Summary: Marketing Warfare
- Podtitul
- Review and Analysis of Ries and Trout's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511047460
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the intersection of military strategy and business, this summary delves into how companies can adopt warfare tactics to gain competitive advantages. It outlines various marketing strategies likened to military maneuvers, emphasizing the importance of positioning, targeting, and understanding the competitive landscape. Key concepts include offensive and defensive strategies, as well as the significance of adapting to changing market conditions. This insightful overview offers practical applications for marketers seeking to enhance their strategic approach in a competitive environment.