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Exploring the concept of "brand hijacking," this summary delves into innovative marketing strategies that leverage consumer engagement and grassroots movements. It emphasizes how brands can thrive by allowing consumers to take control and shape their narratives. The book showcases real-world examples and case studies, illustrating how companies can harness the power of community and authenticity to create impactful marketing campaigns without traditional advertising.
Nákup knihy
Summary: Brand Hijack, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Summary: Brand Hijack
- Podtitul
- Review and Analysis of Wipperfurth's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511048634
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the concept of "brand hijacking," this summary delves into innovative marketing strategies that leverage consumer engagement and grassroots movements. It emphasizes how brands can thrive by allowing consumers to take control and shape their narratives. The book showcases real-world examples and case studies, illustrating how companies can harness the power of community and authenticity to create impactful marketing campaigns without traditional advertising.