Organizational Behavior

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The book explores the critical role of human capital in business organizations amidst rapid changes. It emphasizes the need for sustainable change programs that address socio-cultural dynamics and enhance corporate culture. By focusing on the management of human talent, it highlights how proactive attitudes and interpersonal relationships can be transformed. The author advocates for breaking existing paradigms and adopting new value systems to foster innovation and improve organizational behavior, ultimately leading to a refreshed corporate image.