Executing Strategic Product Planning - A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning

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The research delves into the challenges faced in developing an effective information system for Strategic Product Planning. It reveals that the issues stem not from flawed models or programming errors, but from fundamental underlying problems. The dissertation critically examines these origins, offering insights into the complexities of creating a functional system in this domain.