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From Marginal to Mainstream

Why Tomorrow's Brand Growth Will Come from the Fringes - And How to Get There First

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264 stránek

Více o knize

Exploring the potential of marginal behaviors, this book reveals how both legacy and mainstream brands in B2B and B2C sectors can leverage these insights for innovative growth strategies. It offers practical guidance for product and service companies, highlighting unique approaches to tap into unconventional consumer actions and preferences, ultimately driving new opportunities for success.

Parametry

ISBN
9781398604339
Nakladatelství
Kogan Page

Kategorie

Varianta knihy

2023, pevná

Nákup knihy

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