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Augmenting Public Relations

An Introduction to AI and Other Technologies for PR

Parametry

Počet stran
215 stránek
Čas čtení
8 hodin

Více o knize

Focusing on innovative practices within the PR industry, the book explores both foundational principles and practical applications of AI. It provides insights into the nature and future development of AI, making it an essential resource for students, academics, and industry professionals. Additionally, it guides practitioners in creating their own AI tools, bridging the gap between theory and real-world application.

Vydání

Nákup knihy

Augmenting Public Relations, David Phillips

Jazyk
Rok vydání
2024
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