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Více o knize
Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.
Nákup knihy
Trust Inc., Matthew Yeomans
- Jazyk
- Rok vydání
- 2018
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Trust Inc.
- Podtitul
- How Business Wins Respect in a Social Media Age
- Jazyk
- anglicky
- Autoři
- Matthew Yeomans
- Vydavatel
- Taylor & Francis Ltd
- Vydavatel
- 2018
- Vazba
- měkká
- Počet stran
- 174
- ISBN13
- 9781783537488
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.