The Performative Enterprise

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Focusing on the concept of performativity, the author explores how this linguistic, social, and political mechanism replaces traditional quality redundancy. Performativity is presented as a force that shapes intended outcomes through actions and expressions. Alexander Tsigkas builds on ideas from his previous work, delving into the implications of this shift for understanding performance in various contexts. The book offers a nuanced examination of how performativity influences contemporary interactions and societal norms.