Competitiveness of the student in marketing activities:

Focusing on the development of competitiveness among university students in marketing, this monograph explores personality-activity and systemic approaches. It outlines pedagogical conditions for implementing a model of competitiveness, detailing the influence of marketing functions on this process. The work provides a methodological framework, stages, and criteria for fostering competitiveness. Aimed at educators, graduate students, and professionals in the educational sector, it emphasizes practical applications in managerial and pedagogical contexts.