Knihobot

The Advertising Business

Operations, Creativity, Media Planning, Integrated Communications

Hodnocení knihy

4,0(5)Ohodnotit

Parametry

  • 562 stránek
  • 20 hodin čtení

Více o knize

Focusing on successful advertising practices, this comprehensive handbook covers essential topics such as agency operations, creativity, media planning, and specialty advertising. It serves as an authoritative resource for understanding the intricacies of the advertising industry, providing insights into effective strategies and operational frameworks.

Nákup knihy

The Advertising Business, John Philip Jones

Jazyk
Rok vydání
1999
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4,0
Velmi dobrá
5 Hodnocení

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