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Summary: Inbound Marketing

Review and Analysis of Halligan and Shah's Book

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Focusing on the evolving landscape of marketing, this summary explores strategies for attracting customers through content creation and engagement. It emphasizes the importance of utilizing Google, social media, and blogs to enhance visibility and foster meaningful connections with audiences. The authors advocate for a shift from traditional marketing methods to a more customer-centric approach, providing actionable insights that empower businesses to be discovered organically in a digital world.

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Summary: Inbound Marketing, Businessnews Publishing

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2016
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