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Media Influencing Buying Decisions
Autoři
Více o knize
Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.
Nákup knihy
Media Influencing Buying Decisions, Rahul Sharma
- Jazyk
- Rok vydání
- 2016
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Media Influencing Buying Decisions
- Jazyk
- anglicky
- Autoři
- Rahul Sharma
- Vydavatel
- LAP LAMBERT Academic Publishing
- Rok vydání
- 2016
- Vazba
- měkká
- Počet stran
- 108
- ISBN13
- 9783659834424
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.