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The strategies of the sportswear industry

A comparative analysis of Adidas, Nike and Under Armour

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Více o knize

The paper analyzes the competitive strategies employed by Adidas, Nike, and Under Armour within the sports apparel industry. It examines how these companies position themselves in the market, focusing on their unique approaches to branding, innovation, and customer engagement. The study highlights key factors that contribute to their success and outlines the challenges they face in a rapidly evolving sector.

Parametry

ISBN
9783668752429
Nakladatelství
GRIN Verlag

Kategorie

Varianta knihy

2018, měkká

Nákup knihy

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