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Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.
Nákup knihy
Strategic Marketing Planning for the Small to Medium Sized Business, David Ray Anderson
- Jazyk
- Rok vydání
- 2012
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Strategic Marketing Planning for the Small to Medium Sized Business
- Podtitul
- Writing a Marketing Plan
- Jazyk
- anglicky
- Autoři
- David Ray Anderson
- Vydavatel
- Business Expert Press
- Vydavatel
- 2012
- Vazba
- měkká
- Počet stran
- 114
- ISBN13
- 9781606493731
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.