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Více o knize
Focusing on two decades of television audience research, the book explores the impact of ethnographic methods on understanding viewer behavior. It highlights the shift towards studying "ordinary people" through interviews and participant observations, alongside textual analysis of television shows. This approach, celebrated by Stuart Hall, marks a significant evolution in audience research, emphasizing the complex relationship between viewers and media content.
Nákup knihy
Studying Audiences, Virginia Nightingale
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Studying Audiences
- Podtitul
- The Shock of the Real
- Jazyk
- anglicky
- Autoři
- Virginia Nightingale
- Vydavatel
- Routledge
- Rok vydání
- 1996
- Vazba
- pevná
- Počet stran
- 184
- ISBN13
- 9780415024471
- Kategorie
- Dějiny / Historie
- Anotace
- Focusing on two decades of television audience research, the book explores the impact of ethnographic methods on understanding viewer behavior. It highlights the shift towards studying "ordinary people" through interviews and participant observations, alongside textual analysis of television shows. This approach, celebrated by Stuart Hall, marks a significant evolution in audience research, emphasizing the complex relationship between viewers and media content.