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Více o knize
Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.
Nákup knihy
Integrated Marketing Communication, Manish Sharma
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Integrated Marketing Communication
- Jazyk
- anglicky
- Autoři
- Manish Sharma
- Vydavatel
- MEEM PUBLISHERS
- Vydavatel
- 2023
- Vazba
- měkká
- Počet stran
- 222
- ISBN13
- 9781841802008
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.