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Creativity and Advertising
Affect, Events and Process
Autoři
Více o knize
Focusing on the evolution of advertising creativity, the book delves into significant historical, cultural, and philosophical discourses that have shaped modern perspectives. Andrew McStay examines how these influences contribute to the understanding and practice of creativity in advertising today, offering insights into the complex interplay between cultural narratives and creative expression.
Nákup knihy
Creativity and Advertising, McStay Andrew
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Creativity and Advertising
- Podtitul
- Affect, Events and Process
- Jazyk
- anglicky
- Autoři
- McStay Andrew
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 192
- ISBN13
- 9780415519557
- Kategorie
- Dějiny / Historie
- Anotace
- Focusing on the evolution of advertising creativity, the book delves into significant historical, cultural, and philosophical discourses that have shaped modern perspectives. Andrew McStay examines how these influences contribute to the understanding and practice of creativity in advertising today, offering insights into the complex interplay between cultural narratives and creative expression.