Summary: Brick by Brick

Exploring the innovative strategies of LEGO, this summary highlights how the company transformed its approach to product development and marketing. It delves into the challenges faced by LEGO and the creative solutions that led to its resurgence in the global toy market. The authors emphasize the importance of embracing change, fostering a culture of creativity, and engaging with consumers, illustrating how these principles can be applied beyond the toy industry to drive success in any business.