Digital Heartwork

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Focusing on the transformative impact of digital strategies, this book explores their role in higher education marketing and community engagement. It highlights the evolution of digital marketing, emphasizing authentic connections and the use of video to enhance learning experiences. By advocating for a community-focused approach, it provides insights on building relationships among students, alumni, and staff. Featuring case studies like Columbia Business School, it serves as a roadmap for leveraging technology to improve enrollment and educational outcomes while promoting heart-driven strategies for success.