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Více o knize
Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.
Nákup knihy
Tuning Up, David Meikle
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Tuning Up
- Podtitul
- Improving performance and reducing stress in advertising and marketing
- Jazyk
- anglicky
- Autoři
- David Meikle
- Vydavatel
- Lishakill Publishing
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 276
- ISBN13
- 9781739463717
- Kategorie
- Stará reklama
- Anotace
- Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.