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Tuning Up

Improving performance and reducing stress in advertising and marketing

Parametry

Počet stran
276 stránek
Čas čtení
10 hodin

Více o knize

Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.

Nákup knihy

Tuning Up, David Meikle

Jazyk
Rok vydání
2023
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Platební metody

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