Corporate Social Responsibility

Focusing on the principles of strategic CSR, this work seeks to distinguish it from traditional CSR and business ethics. Drawing from the author's experience as a management professor, it presents a pragmatic approach centered on stakeholder theory to engage skeptical business leaders. The goal is to redefine business education and practice by positioning CSR as integral to operations and value creation. This radical perspective aims to reshape both the application of CSR in business functions and its teaching in academic settings, fostering a more impactful understanding of sustainability.