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Marketing Strategy for the Creative and Cultural Industries

Parametry

Počet stran
324 stránek
Čas čtení
12 hodin

Více o knize

Focusing on the creative and cultural industries, this updated textbook equips students and managers with essential strategies to enhance their marketing effectiveness. It covers various business types, offering insights into maximizing marketing impact tailored to the unique demands of the creative sector.

Nákup knihy

Marketing Strategy for the Creative and Cultural Industries, Bonita Kolb

Jazyk
Rok vydání
2020
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