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Marketing Strategy for the Creative and Cultural Industries

Parametry

  • 324 stránek
  • 12 hodin čtení

Více o knize

Focusing on the creative and cultural industries, this updated textbook equips students and managers with essential strategies to enhance their marketing effectiveness. It covers various business types, offering insights into maximizing marketing impact tailored to the unique demands of the creative sector.

Nákup knihy

Marketing Strategy for the Creative and Cultural Industries, Bonita Kolb

Jazyk
Rok vydání
2020
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