SQUACK to Improve Feedback

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The book explores the challenges of gathering feedback on various design deliverables, highlighting the diverse personalities involved in the process, such as the belligerent buzzard and the prima donna peacock. It emphasizes the chaos that can arise from differing opinions and expectations, proposing a structured approach to transform this noise into a cohesive and productive dialogue. By implementing a new strategy, readers can effectively manage feedback and enhance their design processes.