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Exploring the shift in marketing strategies, this summary highlights how public relations has become more effective than traditional advertising. It discusses the changing landscape where consumers are increasingly skeptical of ads, leading brands to rely on PR to build credibility and trust. The authors argue that PR can create a more favorable public perception, ultimately driving sales and brand loyalty. Key insights emphasize the importance of storytelling and the strategic use of media in modern communication.
Nákup knihy
Summary: The Fall of Advertising and the Rise of PR, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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- Titul
- Summary: The Fall of Advertising and the Rise of PR
- Podtitul
- Review and Analysis of the Ries' Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511041543
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the shift in marketing strategies, this summary highlights how public relations has become more effective than traditional advertising. It discusses the changing landscape where consumers are increasingly skeptical of ads, leading brands to rely on PR to build credibility and trust. The authors argue that PR can create a more favorable public perception, ultimately driving sales and brand loyalty. Key insights emphasize the importance of storytelling and the strategic use of media in modern communication.