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Focusing on the evolving landscape of e-commerce, the authors explore why businesses must adapt to shifting customer expectations. They argue that the initial excitement of online shopping has faded, necessitating a deeper understanding of consumer behavior. The book outlines strategies for companies to thrive in this competitive environment, emphasizing the importance of customer engagement and personalized experiences. Insights into successful business practices provide a roadmap for navigating the future of e-commerce.
Nákup knihy
Summary: Customers Rule!, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Platební metody
Navrhnout úpravu
- Titul
- Summary: Customers Rule!
- Podtitul
- Review and Analysis of Blackwell and Stephan's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511045794
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the evolving landscape of e-commerce, the authors explore why businesses must adapt to shifting customer expectations. They argue that the initial excitement of online shopping has faded, necessitating a deeper understanding of consumer behavior. The book outlines strategies for companies to thrive in this competitive environment, emphasizing the importance of customer engagement and personalized experiences. Insights into successful business practices provide a roadmap for navigating the future of e-commerce.