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Více o knize
The book offers a comprehensive analysis of audience research, highlighting its evolution and potential future directions. Drawing from extensive empirical studies, it delves into the complexities of how audiences are understood and engaged, providing insights into the methodologies and theoretical frameworks that have shaped the field. Morley's work serves as a critical resource for understanding the dynamics of audience behavior and the implications for media and communication studies.
Nákup knihy
Television, Audiences and Cultural Studies, David Morley
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Television, Audiences and Cultural Studies
- Jazyk
- anglicky
- Autoři
- David Morley
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 336
- ISBN13
- 9781138173019
- Kategorie
- Dějiny / Historie
- Anotace
- The book offers a comprehensive analysis of audience research, highlighting its evolution and potential future directions. Drawing from extensive empirical studies, it delves into the complexities of how audiences are understood and engaged, providing insights into the methodologies and theoretical frameworks that have shaped the field. Morley's work serves as a critical resource for understanding the dynamics of audience behavior and the implications for media and communication studies.