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Více o knize
Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.
Nákup knihy
Marketing the e-Business, Charles Dennis, Lisa Harris
- Jazyk
- Rok vydání
- 2002
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing the e-Business
- Jazyk
- anglicky
- Autoři
- Charles Dennis, Lisa Harris
- Vydavatel
- Routledge
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 368
- ISBN13
- 9780415256001
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.