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Parametry
- Počet stran
- 218 stránek
- Čas čtení
- 8 hodin
Více o knize
Exploring the intricate cultural nuances of Malaysia, this book delves into the behaviors of diverse consumer groups, including Chinese, Indian, Indigenous, and Malay citizens. It examines their interactions with participatory and promotional media, using malls as a metaphor for media engagement. The analysis is framed through Heidegger's hermeneutics, offering a philosophical perspective on consumption and audience behavior in a multi-cultural context.
Nákup knihy
Media Consumption in Malaysia, Tony Wilson
- Jazyk
- Rok vydání
- 2014
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Media Consumption in Malaysia
- Podtitul
- A Hermeneutics of Human Behaviour
- Jazyk
- anglicky
- Autoři
- Tony Wilson
- Vydavatel
- Routledge
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 218
- ISBN13
- 9780415658805
- Anotace
- Exploring the intricate cultural nuances of Malaysia, this book delves into the behaviors of diverse consumer groups, including Chinese, Indian, Indigenous, and Malay citizens. It examines their interactions with participatory and promotional media, using malls as a metaphor for media engagement. The analysis is framed through Heidegger's hermeneutics, offering a philosophical perspective on consumption and audience behavior in a multi-cultural context.