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Diversification Strategies of Nokia

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The paper analyzes Nokia Corporation's evolution as a leading mobile phone supplier and its challenges in the smartphone market, notably against Apple. It traces Nokia's 140-year history, highlighting the various changes and strategies that have shaped its corporate governance and management practices. The focus is on the implementation of diversification strategies that have historically contributed to Nokia's success. Through this examination, the work aims to provide insights into the effectiveness of Nokia's strategic adaptations in response to market shifts.

Parametry

ISBN
9783656146148
Nakladatelství
GRIN Verlag

Kategorie

Varianta knihy

2012, měkká

Nákup knihy

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